The Firefly drinks brand has unveiled a new consumer campaign, called ‘My Firefly’, to celebrate the relationship consumers have with the brand and drive deeper engagement.
Customers will be invited to upload pictures of themselves for a chance to have their photo featured on a Firefly bottle. The redesigned bottles will feature images from Festival No.6, the boutique arts and music festival, ahead of the consumer photos in autumn 2016, where a new set of Polaroids will launch each quarter. Customer pictures will be uploaded via the Firefly website app or through social media using the hashtag #feelingfly.
To support the launch, Firefly is offering on the spot personalised bottles at Wholefoods, Kensington from 11 – 15 May and at Festival No.6 from 1 – 4 September, where consumers will be able to pose in front of a Firefly bottle-shaped photo booth with props and costumes and then buy their personalised bottle immediately.
Sarah Brooks, Marketing Manager of Purity soft drinks, commented: “Innovation is key for driving the soft drinks category forward and consumer engagement is crucial. Having received so many images from loyal fans over the years, we felt the next step of brand development was to follow their lead.”