Fulfil, the fastest growing brand in the Irish snacking market, has announced that it is now the Official Snack Sponsor of the Football Association of Ireland (FAI).
The sponsorship caps off a strong year for Fulfil which, in 12 months, has grown from an idea to being one of the key players in the Irish snacking category, selling over 15 million bars in 2016.
The company said that Republic of Ireland players were a key part of how the partnership came about. It all began when Fulfil heard some of the players loved the bars, so they sent more for the team and the partnership went from there. Fulfil claims its bars are the perfect fit for the player’s active lifestyle with low sugar, high protein and the RDA of 9 vitamins.
Fulfil co-founders Niall McGrath and Tom Gannon are said to be passionate about Irish football, both of which play personally and coach junior teams, and wanted to use the sponsorship to make a real difference. Through the partnership, Fulfil will give back to the football community by investing in a passing skills machine used by teams including Barcelona, Liverpool and Manchester United.
Ireland international players will use the machine for commercial activities, while the FAI will loan it out to clubs nationwide. It will also be used on match days in the Aviva Stadium to highlight the sponsorship and will feature on social media with exclusive videos being released on SportsJoe.ie of the players and Irish celebrities going head to head in the Fulfil ring.
Alongside this, Fulfil branding will appear on perimeter advertising at home internationals, the sponsorship will provide the brand with access to players for promotional content and the FAI logo will also appear on Fulfil’s packaging and promo material.
Speaking about the sponsorship, Fulfil co-founders, Niall McGrath and Tom Gannon commented: “This is a landmark day for the team at Fulfil. As passionate football fans, we are very proud to become the official snacking partner for the nation’s soccer team.
“We are stunned at what Fulfil has accomplished to date, the brand has completely exceeded our expectations in what has been a phenomenal first year in business. We are excited to build on this success in 2017 and shine a spotlight on Irish soccer over the course of the next three years.”