The Fulfil brand, Ireland’s top selling vitamin and protein bar, will operate a pop-up shop in Dublin this week, where it will showcase new flavours that were inspired by customer suggestions.
From 13-16 October, Fulfil will have a pop-up in Dublin’s 53 South William Street, where it will offer up the four new flavours – Dark Chocolate & Mint; Milk Chocolate & Mint; Milk Chocolate, Caramel & Cookie Dough; and White Chocolate & Cookie Dough.
Fulfil had invited suggestions via social media for new flavours, and the most popular suggestions were tested on its Facebook and Instagram fans at a #Flavourlab with food entrepreneur Roz Purcell and champion athlete and Celebrity Masterchef winner David Gillick. Based on feedback, the final four flavours were picked and are now being launched in Ireland.
Visitors to the pop-up can savour the new flavours in four unique ways, all which have been inspired from Instagram posts of Fulfil fans consuming the current bars in innovative ways – melted over Mooch natural frozen yogurt; finely chopped up over Old McDonnells greek-style yogurt; blended with coconut milk into a delicious smoothie from Urban Health; or with a delicious barista coffee from Re.Store (all €4, with €1 being donated to Pieta House).
As part of the pop-up event, fans can sign up to participate in a 5 kilometre jog with Gillick on 15 October, leaving the store at 11am by finding @FULFILNutrition on Facebook. Post-run, anyone who makes a donation to Pieta House will receive a free Fulfil bar.