Fulfil Brand Launches Fan-Created Flavours, Dublin Unique Pop-Up

The Fulfil brand, Ireland’s top selling vitamin and protein bar, will operate a pop-up shop in Dublin this week, where it will showcase new flavours that were inspired by customer suggestions.

13/10/16***NO REPRO FEE*** Pictured is model and food entrepreneur Roz Purcell and champion athlete and Celebrity Masterchef David Gillick  at the launch of the Fulfil Fan-Created Flavours ‘Pop-Up’ Shop, which will be open to the general public in Dublin at 53 South William Street, from Thursday 13th to Sunday 16th October.The pop-up shop will introduce Fulfil’s four new flavours for the first time in Ireland; Dark Chocolate & Mint; Milk Chocolate & Mint; Milk Chocolate, Caramel & Cookie Dough and White Chocolate & Cookie Dough. Visitors to the store can pop in and exclusively savour Fulfil’s new flavours in four unique ways, all which have been inspired from Instagram posts of Fulfil fans consuming the current bars in innovative ways: melted over Mooch natural frozen yogurt, finely chopped up over Old McDonnells greek-style yogurt, blended with coconut milk into a delicious smoothie from Urban Health or with a delicious barista coffee from Re.Store, each available for just €4.  €1 from every item purchased will be donated to Pieta House.For more information, find Fulfil on Facebook and Instagram Fulfil_nutrition @FULFILnutrition Twitter @fulfil Snapchat @FulfilPic:Marc O'SullivanFOR FURTHER INFORMATION, PLEASE CONTACT:Heidi O’Sullivan or Saoirse Whelannotorious PSGheidi.osullivan@notoriouspsg.ie / saoirse.whelan@notoriouspsg.ie087 297 2046 / 087 954 3089

From 13-16 October, Fulfil will have a pop-up in Dublin’s 53 South William Street, where it will offer up the four new flavours – Dark Chocolate & Mint; Milk Chocolate & Mint; Milk Chocolate, Caramel & Cookie Dough; and White Chocolate & Cookie Dough.

Fulfil had invited suggestions via social media for new flavours, and the most popular suggestions were tested on its Facebook and Instagram fans at a #Flavourlab with food entrepreneur Roz Purcell and champion athlete and Celebrity Masterchef winner David Gillick.  Based on feedback, the final four flavours were picked and are now being launched in Ireland.

Visitors to the pop-up can savour the  new flavours in four unique ways, all which have been inspired from Instagram posts of Fulfil fans consuming the current bars in innovative ways – melted over Mooch natural frozen yogurt; finely chopped up over Old McDonnells greek-style yogurt; blended with coconut milk into a delicious smoothie from Urban Health; or with a delicious barista coffee from Re.Store (all €4, with €1 being donated to Pieta House).

 

As part of the pop-up event, fans can sign up to participate in a 5 kilometre jog with Gillick on 15 October, leaving the store at 11am by finding @FULFILNutrition on Facebook.  Post-run, anyone who makes a donation to Pieta House will receive a free Fulfil bar.

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