SPAR Brand’s revamped toilet tissue has been recognised by the Good Housekeeping Institute for its quality and design.
The popular monthly women’s title has endorsed SPAR Brand’s Luxury Soft White Tissue (four-pack and nine-pack) for its performance, ease of use and design. A panel of judges said the tissue was “strong and luxuriously soft”, and 100% of the panel said they would buy the product in the future.
The tissue’s packaging will now be updated to showcase this endorsement, making this mark of great quality clear to shoppers. The endorsement will also be highlighted on Facebook, Twitter and the SPAR website.
Joanne Cramer, SPAR UK Brand Manager, said: “We’re delighted to have been endorsed by the well-respected Good Housekeeping Institute. The paper products category is important to get right from a quality and price perspective, and we are confident we’ve managed to do this with our refreshed range”.
SPAR refreshed its own brand paperware range, with improvements to range, quality and value for money in September 2015. The introduction of a £1.75 price-mark on SPAR’s Luxury Soft four-pack also matches multiple competitor prices.