Graham’s The Family Dairy has signed a new deal to become the Official Ice Cream Sponsor of the 70th edition of the Edinburgh International Film Festival. This is the second straight year that the company is sponsoring the event.
The Festival will run from 15-26 June, and to mark the occasion, Graham’s has concocted a quirky range of bespoke ice cream flavours, inspired by classic cinema snacks – cheesy nachos, hot dog and popcorn.
The three flavours will be taste-tested by members of the public with the favourite being made available to filmgoers at screenings and events during the Festival, alongside other Graham’s favourites and brand new summery flavours including honeycomb, black cherry and pink bubble gum. Sampling of the winning, limited edition ice cream will take place during the free outdoor FilmFest in the City event at St Andrews Square from 10-12 June.
Packaged in 100ml tubs, Graham’s mini ice creams are perfect for cinema trips and full on film marathons during festival season alike.
Carol Graham, Marketing Director of Graham’s The Family Dairy, said: “We’re delighted to be partnering with the EIFF for a second year running and look forward to an exciting programme of screenings and events. Cinema and ice cream go hand in hand so it’s a natural fit for us. To mark our second year as official sponsor, we wanted to create something a bit different to celebrate the love of the silver screen here in Scotland’s film-loving capital, and these new cinema inspired flavours are just a bit of fun.”