Snacking brand graze has announced the launch of a new larger, sharing bag format, in response to consumer demand.
The new four-portion packs will be available from May, both in-store and online. The resealable packs will offer a choice of sweet and savoury recipes – all of which are free from artificial flavours, colours and preservatives.
Including a new variant (Tomato and Basil Crostini), the Sharing Bag (RRP from £2.99) range will will be available in WHSmith Travel and Ocado from May, and Waitrose from July – with further major retailer listings to follow later this year.
CEO Anthony Fletcher noted: “Following last year’s expansion into stores, we’re delighted that continued demand for graze has given us the opportunity to launch a brand new Sharing Bag offering. Not only have the Sharing Bags been created to cater to the growing desire for shared and ‘permissible’ snacking, but naturally, they also stay true to our founding principles of making good snacking exciting, surprising and innovative.”