Creative agency Field Day developed the new branding through hand drawn illustrations of the different elements representing Hayman’s Gin, such as the botanical ingredients, ‘Marjorie’ the copper pot still (named after the founder’s mother), Cale the cat, and the old family gin bottle.
Using traditional hand-drawings, Field Day has designed a new website, created a brochure and a bottle neck collar to showcase Hayman’s gin’s story. The website is a hub to showcase the classic range of gins and the distillation method of their five signature gins; London Dry, Old Tom, Sloe, Family Reserve and Royal Dock, with cocktail recipes and food suggestions to accompany them.
Miranda Hayman, Director of Hayman’s Gin, noted: “With the popularity in gins surging, people are particularly interested in the authenticity of our family owned gins. We continue to use original recipes with the same trusted blend of 10 botanical ingredients that date back over 150 years. Field Day has captured the spirit of the brand perfectly.”
The new, rebranded Hayman’s gin has recently achieved listing in Waitrose.