Innovative Bites Launches Tinned Pumpkin Into Market

The Innovative Bites brand has launched what it claims is the only tinned pumpkin product available in the UK.   Baking-Buddy-Pumpkin

The ‘Baking Buddy’s 100% Natural Tinned Pumpkin’ (RRP £1.60) is currently available from Sainsbury’s, Waitrose and Tesco.  The product contains no saturated fats, artificial flavourings or sugars, and is gluten free.

The company notes that pumpkin is well suited as an ingredient to both savoury and sweet dishes – soups, pies, cheesecakes, pancakes, bread.


Vishal Madhu, Innovative Bites founder and owner, said: “As we move into the autumn and head towards Halloween, we are expecting buoyant sales of this exciting new pumpkin product – and look forward to seeing more and more consumers enjoying it as a cooking ingredient.”