James Hall & Co Ltd, the SPAR wholesaler for the north of England, has launched a new Twitter-based campaign that offers retailers cash prizes worth thousands of pounds.
The ‘Make it happen’ initiative, which will run until 30 September, urges retailers to take photos of their best displays and send them to @SPARDSAP on Twitter. A variety of cash prizes are up for grabs for the following categories – Best display, Best use of POS, Best use of in-store tasting, Best at active selling/till point conversations, Best community/charity event, and Best SPAR Brand activity.
A grand prize will go to an overall winner who has “best embraced all of the activities together”.
The winners will be judged by the experts at him! research and consultancy and will be announced at the James Hall’s SPAR retailer conference and gala dinner on 25 November.