Kerry Foods is celebrating a successful first year for its Denny Fire & Smoke range, by introducing three new snacks to the line-up.
From September, the range will include three ‘On the Go’ chicken snacks – Hellishly Hot Sweet Heat, Good Ol’ Smokin’ BBQ, and Mighty Fine Fire Grilled Chicken. Each 65g pot (RRP: £1.50) will contain fire-grilled chunks of 100% smoked chicken breast.
The Denny Fire & Smoke range launch last year with seven meat products inspired by the American Deep South. It has recorded sales of more than £3m already.
To celebrate that success, Kerry Foods is also introducing the brand’s first limited edition flavour in September – Fire Grilled Chipotle Ham Shavings (100g/RRP £2.89).
Kerry Foods has a 42% share of the UK’s £113m meat snacking category.