Kerry Foods has tied up with Universal Music for a new on-pack promotion revolving around its ‘Attack A Snak’ and ‘Cheestrings’ brands.
The promotion, which goes live today (18 July), offers consumers a free music download when they purchase a promotional pack of Attack A Snak or Cheestrings. The free download, worth 99p, offers a wide selection of songs from Universal Music. The promotion will run until late September.
Tom Willcock, Kids’ Dairy Marketing Manager at Kerry Foods, comments: “We are thrilled to be able to offer this reward to our core audience whilst attracting new consumers to the category. The UK cheese market is worth a staggering £2.3bn, but the kids’ dairy snacking sector is yet to reach its full potential. We are keen to continue to drive this growth and help retailers tap into the kids’ dairy snacking opportunity.”
Following the huge success of Cheestrings’ Star Wars and Marvel’s Captain America: Civil War partnerships, Kerry Foods said it looking to continue adding value to the £190m kids’ cheese snacking category.