Kerry Foods Introduces ‘Yollies Single’ Format

Kerry Foods is expanding its Yollies yoghurt lolly range with the launch of a new format, called ‘Yollies Singles’, aimed at kids on-the-go. KF 3934 SRP VISUAL STG 2

Available from 1 August, the new single pods will be launching in a Strawberry variant. The product contains no artificial colours or flavours, provides a source of calcium, fibre and vitamin D. Each lolly is individually packaged in a protective pod featuring one of 16 different characters.

Tom Willcock, Kids’ Dairy Marketing Manager at Kerry Foods, comments: “Yollies has been extremely successful in its first year and we feel that the time is now right to introduce an individual pod format to meet demand in the food-to-go market. We know that mums are looking for a healthier treat for kids on-the-go and that kids are looking for something fun and cool that they can spend their pocket money on – and Yollies Singles is the perfect solution for both.”

Yollies, the world’s first yogurt lolly on a stick, is one of the fastest growing brands in Kids Yogurt with yoy growth of +230% to reach £5.2m.