The new chipotle-flavoured variant, Ham ‘N’ Cheese with Mexican Mayo, is aimed at tween consumers looking for more adventurous flavours. The new addition offers a high-protein (13g per pack) solution for 9-13 year olds looking to expand their food horizons. It will be will be available from 26 April across grocery, impulse and wholesale (99g/ RRP £1.50).
Alison Lees, Attack A Snak Marketing Manager at Kerry Foods, comments: “With the continuing success of our core Attack A Snak range, we wanted to provide retailers with a new variant which would offer tweens an alternative option to suit their growing tastes for more aspirational foods and flavours. With the kids’ cheese snacking category experiencing +4.2% growth, and Attack A Snak outperforming this with +18.4% growth, this is the perfect time for us to launch the new format.”