Kerry Foods is targeting the school snacking occasion with the launch of ‘Cheestrings Scoffies’, a new ‘3-in-1’ snack solution.
The new line-up includes three ‘mixable’ varieties, offering kids the opportunity to ‘swap them’, ‘switch them’ and ‘save them’. The variants are – Mini Pretzels, Real Cheese Chunks, Apricot, Cherry Cubes & Yogurt Raisins; Crunchy Crackers, Real Cheese Chunks, Cherry Strings, Biscuits & Chocolate Raisins; and Crunchy Crackers, Real Cheese Chunks, Fruity Mix & White Chocolate Shortcake Pieces.
The products are available now in 60g resealable packs (RRP £1.50), and contain no artificial colours, flavours or preservatives. The launch will be supported with a £1.5m TV campaign, sampling and in-store campaigns from January 2017 onwards.
The launch comes as research shows that the after school snacking occasion is becoming increasingly important, with many mothers often buying three separate snacks to fuel their kids until dinner time.
Kerry Foods noted: “There is huge opportunity and demand from consumers in the category for an exciting range that not only gives kids a fun and delicious after school snack, but that also makes shopping easier by offering a convenient ‘3-in-1’ option. Our vibrant pack design will provide stand-out in a cluttered category by balancing natural and fun, drawing in intrigued existing shoppers and driving new shoppers to the category. The useful resealable tab also gives kids the opportunity to save their snack.”