Kerry Foods is aiming to inject excitement into the £428m kids’ dairy snacking category and grow the after-school occasion with a re-brand of its Attack A Snak range, along with the addition of a limited edition variant.
Rolling out at the end of May, the snacking brand will now feature re-designed packaging which will highlight the ‘Snack it your way’ proposition, encouraging consumers to get creative and personalise their Attack A Snak wraps. It has also introduced a new Peri Peri Mayo flavour.
Tom Willcock, Kids’ Dairy Marketing Manager at Kerry Foods, comments: “We know consumers are always looking to personalise their meals and we are confident that our ‘Snack it your way’ proposition will inspire creativity amongst tweens and allow them to construct their own unique snacking experience. We have also added a new three-step method to the pack to make assembling the wrap a lot easier for our key target audience.”
Wilcock adds: “Attack A Snak is experiencing double digit growth ahead of the category and we are keen to continue to drive this growth and help retailers tap into the kids’ dairy snacking opportunity with our re-brand and the launch of a limited edition flavour, Peri-Peri Mayo. Research from Mintel suggests that Peri Peri and Mayonnaise are in the top six sauces consumed at home and new flavours are great to entice new shoppers into the category”.
Attack A Snak contains no artificial colours, flavours or preservatives and is high in protein with 13g per pack.