Linwoods Unveils New ‘Sprinkle Awesome’ Campaign

The Linwoods organic and healthy super foods brand has announced the launch of a new marketing campaign, called ‘Sprinkle Awesome’.

The creative, featuring Linwoods in collaboration with leading blogger Hazel Wallace (The Food Medic), will be rolled out across multiple channels – TV, press, digital, PR and social media.  The 10-month campaign launched on 28 September with a new showpiece TVC.

The campaign highlights the extensive range of super food and seed products, which can be used to sprinkle over dishes adding an extra healthy boost to meals. The advert centres on the Linwoods products showcased by Wallace, who displays a number of great examples of how anyone can Sprinkle Awesome their meals throughout the day, capturing the Linwoods spirit of creating easy ways to boost your nutrients intake.

Sarah Shimmons, Head of Marketing at Linwoods, said: “We’re very excited to be launching the ‘Sprinkle Awesome’ campaign, it’s a huge landmark moment for the Linwoods brand. We wanted to reinforce the message that you can really benefit from using Linwoods products to sprinkle over your meals and create something that’s not just nutritious, but really tasty. Having the Food Medic on board is incredible as she represents everything the brand is about; making healthy eating fun and interesting, which is central to our brand’s innovative spirit.”