Savage is seen as a key influencer for the Mattessons Savagers target audience of 22-32 year old males. The campaign sees Savage attempting to become the new face of Savagers through a variety of social media channels, including a leaked UniLad video of himself pitching ad ideas to Mattessons, as well as activity across Facebook and Twitter aimed at convincing the brand that he has what it takes to become the new ‘King of Snacks’.
Victoria Southern, Marketing Manager for Mattessons, comments: “We are extremely excited to be working with football legend Robbie Savage to promote our meat snacking sub-brand Savagers. Our new campaign will put Mattessons in a prime position to continue driving incremental growth to the £113m meat snacking category and unlock the untapped adult snacking opportunity.”
The Mattessons ‘Savagers Snack Squad’ has also been touring Goals football centres, train stations and key city centre locations around the country. As well as giving away Savagers Salami and Chorizo Sticks and Meateors to commuters, 5-A-Side teams had the chance to show off their football skills in the ‘Goalmouth Challenge’ by scoring as many goals as possible goal to win prizes.
Victoria added: “We know that our target audience specifically enjoys snacking between 7pm and 11pm when they are commuting or playing sports, so we aligned our sampling activity with these times at key locations to make sure Savagers are to hand when our audience most need a tasty and meaty snack.”.