Australian wine brand McGuigan Wines will be making its presence known at two London foodie festivals – Meatopia and On Blackheath – this September. In what will be a first for McGuigan, the brand will be acting as the sole wine sponsor at both events, setting up an airstream bar on-site and taking visitors on “an exciting wine and food journey”.
At both events, McGuigan will launch its brand new Black Label Malbec – a full-bodied, spicy wine that its says will pair perfectly with the meaty dishes on offer. With Malbec tending to be better-known for its Argentinian roots, McGuigan is set to champion its own Australian version by demonstrating how well its “bold, rich notes can stand up to the variety of carnivorous dishes being served up around the festivals.”
The McGuigan bar will also be serving up a selection of premium award-winning and limited edition wines from its portfolio. McGuigan will also be showcasing one of its most recent launches, the MT Pinot Noir Rosé – the second collaboration in the series between Chief Winemaker Neil McGuigan and TV Presenter & chef John Torode.
The headline sponsorships are the start of a pipeline of activity being rolled out as part of the brand’s new ‘BRING A MCGUIGAN’ campaign, launching in September. The campaign will feature a pipeline of ‘through the line’ PR and digital activity running in parallel to a TV advert that will air on Channel 4 and all SKY channels from 12 September.