Milton, the leading expert in sterilising, has announced plans to invest a six figure sum into brand support this summer. The money will be spent on a variety of marketing and advertising campaigns.
Starting this month, Milton will increase its online investment with Boots, Gurgle and Mumsnet with advertising and review programmes. The company will also invest in print advertising in the form of a double page spread in DRM Magazine, distributed in Sainsbury’s and NHS hospitals as well as other parent focused publications including ‘Baby and You’ and the Baby Show Magazine. Additionally, for the first time, the company will be encouraging brand loyalty in-person at national Mothercare evenings across the UK as well as at the Babyshow.
Tess Clarke, Commercial and Marketing Manager at Milton, noted: “These brand engagement activities provide a platform for us to speak directly to our loyal customers, as well as new ones. We are able to spread the word about Milton and benefits of sterilisation products in our day-to-day lives.”