Müller Yogurt & Desserts has signed a deal to become a new major events partner with British Athletics for summer 2016.
The brand will be the title partner for the Anniversary Games in London in end-July, as well as lead partner for the British Championships, where British athletes will attempt to qualify for the Olympic Games.
The ‘Müller Anniversary Games’ will consist of the prestigious IAAF Diamond League and IPC Grand Prix Final and will take place at the Queen Elizabeth Olympic Park on 22-23 July. The British Championships will be held in Birmingham from 24-26 June and Müller will have branding rights at the Alexander Stadium.
Michael Inpong, Chief Marketing Officer at Müller, said: “We are a proud supporter of British Athletics, and this partnership makes perfect sense for us on the back of our Partnership with Team GB, as many of the famous faces we know and love will compete in these events in the run up to this year’s Olympic Games in Rio.”