Müller Expands FRijj Milkshake Lineup

Müller has added two new variants to its FRijj milkshake portfolio, expanding both its core range and 40% Less Sugar range.

FRijj-milkshakeThe company said that FRijj Loaded Choc Orange will refresh the brand’s core range and add more excitement to the RTD flavoured milk market, helping to drive new consumers to the category. The packaging design features swirls of chocolate and orange designed to stand out on shelf. Meanwhile, the FRijj Mango & Passionfruit 40% Less Sugar also features “eye catching” packaging, and aims to drive excitement in the category.

Both variants are now available at Tesco (RRP £1.30) and will roll out to additional retailers in the following weeks.

The FRijj 40% Less Sugar range is now worth £2.2m in retail sales value since its launch in 2015, capitalising on the growing trend towards products that are lower in sugar.