Müller Relaunches ‘Kids Corner’ Range With Toy Promo

Müller is set to relaunch its ‘Kids Corner’ range, which has undergone a reformulation to contain less sugar.  The Kids Corner range offers five variants, all in 4x135g packs (RRP: £2.49).

The revamped range, available from 26 September, will now contain 50% less added sugar, reducing the total sugar content to 10% per 100g.  Müller said the reformulation taps directly into the increasing demand for consumers to lower their sugar consumption, particularly within the kids category.

In addition, the revamped range will feature a promotion with Hasbro, giving entrants the chance to win a Hasbro toy every single day until 18 December, upon the purchase of promotional packs.

Michael Inpong, Marketing Director at Müller, said: “At Müller we are committed to supporting reducing added sugar across our whole portfolio, and through our Müllerlicious products, programmes and actions we will empower consumers to make healthy and balanced lifestyle choices. We have committed significant investment and resources to drive health and wellbeing this year, next year and beyond, on our journey to reduce added sugar across all our brands.”