Müller has announced a partnership with GB Taekwondo, which will see the dairy group support the latter’s team preparations for the Rio 2016 Olympic Games.
The partnership gives Müller Yogurt & Desserts marketing and activation rights across its brands through to the end of 2016, and will particularly focus on experiential events and activities for Müller’s employees.
Several events have already been staged at GB Taekwondo’s new £3M National Taekwondo Centre in Manchester, which have seen GB Taekwondo athletes and performance staff provide dynamic, unique insights into the world of a high performance Olympic programme. More special events are already planned in the run up to the 2016 Olympic Games this summer.
GB Taekwondo have already qualified for four athlete places for this summer’s Games in Rio and are hoping to build on their Olympic successes following London 2012’s Gold and Bronze Medals.