Natural Balance Foods Serves Up Nākd Bars, Format

Natural Balance Foods is set to drive sales of its £32.2m Nākd brand with two new additions to the range, plus a new limited edtion flavour. Nakd-CRUNCH-Apricot

The first new variant, launching in July, is Nākd Peanut Delight – a nutty bar with chunks of peanut pieces and a hint of sea salt (35g/RRP 75p).  It does not contain added sugar, gluten, wheat and dairy, and is one of the five-a-day.  The second bar is the Nākd Apricot Crunch (30g/RRP 75p) which contains 5.5g of added protein and chunks of apricot.

They are being supplemented by the limited edition Carrot Cake bar (35g/RRP 75p), which is made with pieces of carrot, walnut, almonds and a hint of warm cinnamon.  This will be available until March 2017, and is aimed at consumer demand for snacks inspired by dessert flavours (in 2015, Nākd’s pudding/dessert-inspired flavours saw sales increase by 101% year-on-year to £3.4m, particularly driven by Bakewell Tart, which generated an extra £1.4m in sales growth alone).

In addition to the new bar flavours, Nākd is launching a multipack option for its four best selling Nibbles flavours (Salted Caramel, Toffee Treat, Strawberry & Cream & Fruit Salad) with an RSP of £2.85.  The Nākd Nibbles range has been a massive success since its launch last year, generating more than £2m in sales.

Tesco has already agreed to list Nākd Carrot cake, which will appear on shelves in July. At the same time, multipacks (4x40g) of Nākd Nibbles Salted Caramel and Toffee Treat will also be listed.