Nature’s Finest Introduces New Multipack Format

Nature’s Finest, the premium potted fruit brand, is expanding its product range with the launch of its first multipack.

The new launch offers 4x113g fruit pot packs (RSP £2.25), positioned for lunchboxes or on-the-go snacking.  Available in three variants – Peach, Mango, and Tropical Fruit – the pots contribute to one of the five-a-day and are portion-controlled (making them ideal for parents and children).  The pots are available from Waitrose, Tesco Ireland, Booths, Nisa, and Shoprite.

Georgina Edmonds, Marketing Manager of Nature’s Finest, noted: “We have been working hard to secure an on shelf multipack product as we know this is something our consumers are looking for.  By expanding the category and offering mango fruit pots we stand out against the competition and offer customers a wider vNatures-Finest-Potsariety.”