Nisa has announced that its popular Bank Holiday Bonanza trade event will return for the August bank holiday.
The Bank Holiday Bonanza was launched to enable Nisa retailers to provide market leading offers over the period on a vast range of branded products. It follows on from the two previous Bonanzas, which each generated over £1m in sales.
These offers will be available exclusively on Nisa’s Order Capture System from 15 August 2016 until 17 August 2016, and include deep cut promotions on key convenience lines including Carling 15 packs, Coke 10 packs, Blossom Hill wine, Lynx Body Spray and Persil liquid capsules.
Dan Maltby, head of trade and category planning at Nisa, commented: “We’re determined to offer increased benefits to our members and this is one of a number of initiatives we have launched this year to help them drive sales and profitability. We are delighted with the level of retailer engagement received and believe this is testament to the interest and demand the deals have generated in consumers.”