Nisa has launched a new £5 meal deal aimed at busy parents on a budget.
The “feed the family” promotion offers a different range of products every three weeks at £5.
The first meal deal, which ran in conjunction with Nisa’s Back to School campaign, featured Birds Eye Chicken Dippers (or Quorn Meat-free Chicken Nuggets as a vegetarian alternative), Aunt Bessie’s Crispy Homestyle Chips, Heritage Petits Pois and Heritage Neopolitan Ice Cream.
The meal deal is supported instore with PoS including posters and shelf talkers, in addition to featuring in the consumer leaflet and on adverts over Nisa Radio. Selected stores will also benefit from additional PoS such as hanging signs, freezer window stickers and shelf stripping.
Greg Goodwin, head of fresh and frozen at Nisa, commented: “We are delighted to be able to launch this fantastic £5 meal deal which not only provides a great value meal solution for consumers but will also help our members to drive footfall and additional sales.
“This is just one of the ways in which we aim to help our retailers to establish a reputation within their community for convenience, quality and excellent value for money.”