Nisa Prepares For Summer With New Cider Festival

Nisa will be supporting its retailers with a Cider Festival event in July, to help them to drive footfall and sales.

The event will run from 11 July to 31 July, and will include competitive pricing and offers on a varied selection of ciders, supported by themed POS including shelf talkers, hanging signs, bus stops, window posters, highlighters and shelf strips.

The event follows on from the success of Nisa’s Wine Festival event in March, which achieved almost £1.2m in additional sales, seeing a 66% increase in sales of wines featured in the three-week long event.

Asa Chamberlain, business manager for BWS at Nisa, commented: “We are confident that our Cider Festival will deliver a similarly great sales uplift for our members, particularly as it will coincide with the BBQ season and the warmer weather where cider sales typically increase significantly.”