Nisa has announced that its recent Cider Festival achieved almost £1m in additional sales on promoted lines, a 74% year-on-year increase.
The event, which ran from 11 to 31 July, offered with competitive pricing on a wide selection of ciders, including a market leading deal on Old Mout, Rekorderlig and Bulmers 500ml ciders at an RSP of 4 for £5.
In addition to the above, other ciders that performed particularly well during the event included Strongbow 15x440ml at £9.99, Strongbow Dark Fruits 4 pack at £4.99 and Kopparberg 10x330ml fridge packs at £9.99.
Leanne Jarrett, trading controller for beer, ales and cider at Nisa, commented: “The engagement with our Cider Festival has been very positive, surpassing our expectations and delivering a fantastic uplift in sales. Strong promotions and the market beating deal of 4 for £5 on selected ciders provided a competitive offer for our members and their customers, and we will continue to work with our suppliers to look at ways in which we can support our members further in driving additional sales and footfall through promotional activity.”