Nisa is supporting its retailers with an instore ‘Vive le Football’ marketing campaign designed to drive sales and help them to make the most of the Euro 2016 sales opportunity.
Nisa is providing its retailers with a comprehensive instore marketing package including themed shelf talkers, window posters, hanging signs and fins, as well as a wide range of deals. The campaign is also being supported through Nisa’s consumer leaflet, online at www.nisalocally.co.uk/football, and through a dedicated social media campaign across Nisa’s Twitter and Facebook pages using the hashtag #NisaFootball.
Nisa has also partnered with professional football freestyler and Guinness World Record holder, John Farnworth, to deliver a football-themed competition which gives consumers the chance to win a host of prizes.
Products on offer during the Euros include cases of Coors Light (12x 330ml) at £7.99, Carlsberg (12x440ml) at £6.99 and half price cases of Coca Cola and Coca Cola Zero (10x330ml) at £2.87.
Lisa Williams, head of marketing services, commented: “This activity forms part of Nisa’s increased focus on promotional activity for the coming year and we have been working closely with our members to create campaigns that will support them in driving additional sales on a local level.”