Nobó, the Irish health food brand, is launching into Whole Foods Market UK with ‘Frozen Goodness’, its range of coconut- and avocado-based dairy free ice creams.
The retailer is stocking three variants – Fresh Lemon (3 Gold Stars at Great Taste Awards 2014); Passion Fruit & Mango (1 Gold Star at Great Taste Awards 2015); Vanilla & Coconut (2 Gold Stars at Great Taste Awards 2014) – all at an RRP of £5.95.
Nobó is supporting the launch with a number of in-store tastings across the Whole Foods chain, along with a price promotion. It is also also working with a number of influential blogger and supporting health and fitness events in London. Nobó will also be exhibiting at the Speciality and Fine Food Fair at Olympia London in September.
Nobó co-founder Brian Nolan commented: “We are extremely excited about launching into Whole Foods. We have always admired their philosophy and approach to food and feel that Nobó’s ethos is very aligned with theirs. We get daily requests from customers in the UK looking for Nobó so it’s great to be able to point them in the direction of their nearest Whole Foods.”