Cider brand Orchard Pig has unveiled plans for an unusual new delivery system, saying it will launch cans of its new ‘Reveller’ brand via a giant catapult.
The company has created a 2.3-metre tall steel slingshot, which incorporates used railway sleepers. The catapult will launch cans of Reveller from its home turf in Glastonbury into central London, starting at 10am on 4 May (live streaming here).
The cans will be catapulted from the West Bradley Orchards, where the cider maker is based, at speeds of up to 70 miles per hour, and then picked up by a dedicated street team to make the final delivery to London drinkers. Londoners in zones 1 and 2 can request their Reveller delivery using the hashtag #catapultycan.
Orchard Pig Reveller is also available from Majestic Wine and can be ordered online from Nectar (RRP £4.79/ pack of four 440ml cans).