The Peperami meaty snack brand has relaunched its ‘Fanimal’ promotion, aimed at capitalising on a summer of football.
The on-pack promotion offers consumers the chance to win one of ten prizes of €2,016 as well as 2,950 collectible Peperami Fanimals. The competition will run until the end of August, supported by a dedicated microsite.
The brand has also tied up with TheSPORTbible – one of the largest communities for sports fans across the world – for a series of engaging documentary videos, each telling the story of a different football superfan and their preparations for the Euros.
Pavan Chandra, marketing at Peperami, says: “The Euros is one of the world’s most watched sporting events and appeals to a very broad audience, but has particular resonance across our target market. The Fanimal promotion is always hugely popular – we previously ran it in 2006, 2010 and 2014 – and Peperami is the perfect snack to enjoy when watching the game.”