Peperami will be investing in a five figure digital campaign that will push its ‘Tex-Mex’ variant, flavoured with onion, cayenne pepper, paprika and coriander. The flavour is available in single sticks, bunch of 5’s and snack packs (RRP £0.79 – £2.50).
The brand noted: “We know all too well the struggles families face when choosing what to put in their children’s lunchboxes. Peperami is the perfect, tasty snack for these occasions offering a protein-rich alternative to crisps and chocolate. The new flavour – the first in eight years – is helping Peperami engage and attract new consumers, driving sales and overall awareness of the brand.”