Pots & Co., a manufacturer of puddings baked in ceramic pots, is launching a new flavour, Rhubarb & Custard Pot, to complement its current range.
Launched in response to consumer demand for increased flavours, the Rhubarb & Custard Pot goes on sale at 200 Waitrose stores today, RRP £2.00. The company said it was tapping into the trend for quintessentially British summer desserts, with the new variant described as combining a tangy rhubarb compote sat atop a generous helping of Madagascan vanilla cream.
Julian Dyer, Pots & Co. Founder and CEO, commented: “Our new Rhubarb & Custard Pot adds a classic British flavour combination to our range of puddings. We have now expanded the range to include nine ceramics – and we’re not done yet. Innovating with flavours is key to our business and we’re planning a number of new launches over the next year.”
Pots & Co said it premium-mainstream offering has helped to bolster the chilled desserts market to its current value of over £705m as consumers look to enjoy restaurant quality products from the comfort of their home.
The Rhubarb & Custard Pot joins the current brand portfolio which includes the best-selling variants of Salted Caramel & Chocolate Pot, Lemon & Lime Posset and Vanilla & Chocolate Pot. All of Pots & Co.’s puddings us ethically sourced ingredients with no preservatives or additives.
Pots & Co.’s puddings are now sold at Waitrose, Tesco, Ocado, Wholefoods, Booths, Budgens, Harvey Nichols, Selfidges, Harrods and Fortnum & Mason. They have an RRP of £2.00 for the large Pots and £1 for the Little Pots.