Pots & Co. Secures New European Listings

The Pots & Co. desserts brand has secured new listings in France, Switzerland, and the Netherlands, as it continues to expand across Europe.

Ahold Delhaize’s Albert Heijn banner in the Netherlands has tripled distribution of Salted Caramel & Chocolate, Lemon Posset and Roasted Hazelnut flavours – to be sold in 900 stores in 85g portion sizes. This was confirmed after a five-week trial in the Dutch market, with strong consumer uptake and ever-increasing rate of sale.

Meanwhile, in France, four ceramic Pots and four Little Pots lines will launch in Carrefour – Chocolate Fudge (125g) and Salted Caramel & Chocolate (100g) will be available in 1,570 stores, while Sticky Toffee (125g) and Lemon Posset (110g) will be distributed in a total of 825 stores. Alongside this, delectable Little Pots in Mango & Lime, Passion Fruit, Malted Milk Chocolate and 70% Chocolate will be distributed in 730 convenience stores across the country.

In February 2017, Pots & Co. will extend its French listings further, launching the range of ceramic pots in Casino’s Franprix banner.

Additionally, the Globus banner in Switzerland will be listing a selection of Pots & Co.’s products in nine stores across the country. This includes the four-pack of Little Pots of 70% Chocolate, Salted Caramel & Chocolate, Roasted Hazelnut, Chocolate & Orange, Sticky Toffee and Chocolate Fudge.

Meanwhile, in the UK, Pots & Co. will be trialling at CostCo across five consecutive weekends from October at their food show.  On the high street, Tesco has announced increased distribution of two products, starting 24 October – Salted Caramel & Chocolate will increase to 996 stores nationwide, and Lemon Posset’s to 489 stores.