The Propercorn brand has announced plans to introduce the first salted popcorn multipack to the UK’s premium popcorn market.
The launch of the Lightly Sea Salted multipack (6x10g/ RRP £1.79) at Waitrose stores in end-May will make it the only premium, salted popcorn multipack on the market. The portion sizes are aimed at offering a convenient on-the-go snacking solution.
The new launch follows Propercorn’s introduction of a Sweet & Salty multipack to Asda stores in January, where it has become the popcorn brand’s fastest-selling SKU.
Co-founder Cassandra Stavrou notes: “Health remains at the top of the agenda but people still want to enjoy a genuinely satisfying snack …. Our Lightly Sea Salted multipack provides a brilliant solution for those shoppers who are planning ahead or incorporating healthier alternatives into lunchboxes.”