Propercorn To Launch First Premium Salted Multipack

The Propercorn brand has announced plans to introduce the first salted popcorn multipack to the UK’s premium popcorn market.

The launch of the Lightly Sea Salted multipack (6x10g/ RRP £1.79) at WaitPROPERCORN-Multipack-saltrose stores in end-May will make it the only premium, salted popcorn multipack on the market.  The portion sizes are aimed at offering a convenient on-the-go snacking solution.

The new launch follows Propercorn’s introduction of a Sweet & Salty multipack to Asda stores in January, where it has become the popcorn brand’s fastest-selling SKU.

Co-founder Cassandra Stavrou notes:  “Health remains at the top of the agenda but people still want to enjoy a genuinely satisfying snack …. Our Lightly Sea Salted multipack provides a brilliant solution for those shoppers who are planning ahead or incorporating healthier alternatives into lunchboxes.”