Propercorn is set to reveal a new product range this autumn, aimed at “shaking up the snack aisle”. Moving outside of traditional popcorn for the very first time, Propercorn will add Crunch Corn to its collection, a half-popped sibling of its signature snack.
Currently the market leaders in single-serve popcorn (IRI Value Sales 52 w/e 16 Jul 2016), Propercorn said it was looking to replicate this success with a new savoury snacking audience. Crunch Corn is aimed at the nuts fixture, a category which currently under indexes with a younger audience. An allergen-free alternative to nuts, Propercorn’s half-popped popcorn aims engage new shoppers through a colourful “Crunch Time” campaign.
Crunch Corn launches nationwide this month in four flavours: Rock Salt, Salt & Vinegar, Sweet & Smoky Chilli and Salt & Pepper.
Ryan Kohn, co-founder of PROPERCORN, commented: “To continue our incredible momentum within popcorn, we’re aiming to really invigorate the wider snack market with the launch of Crunch Corn. It’s not traditional popcorn and it’s certainly not a bag of un-popped kernels – it’s a moreish, nut-like crunch that’s totally new. We wanted to create a snack which packed as much of a punch in texture, as it did in taste, and we can’t wait to share our discovery with everyone.”
All four flavours of Crunch Corn are available in single (30g) and sharing (90g) formats with RRP £0.89 and £1.99. Crunch Corn will available for purchase in Tesco on 12 September and independent retailers nationwide.