The Richmond brand is returning to TV screens this summer, with the relaunch of its successful campaign for ‘Richmond Perfect Bake’. The new ‘light-hearted creative’ will air on TV from 2 July until 29 July.
Launched last year, Richmond Perfect Bake features a new technology in sausage cooking – a unique oven-ready griddle tray, which helps cook perfectly baked sausages. The griddle tray allows consumers to cook sausages without the fuss and mess, whilst not allowing them to cook in their own fat.
The three-strong range – available in BBQ Glaze, Caramelised Onion Glaze and Plain – is worth £2.7m RSV and ranks as the fourth top incremental NPD launch across the whole of FMCG last year (Kantar). The range was also named ‘Top Launch 2015’ within the fresh meat and fish section of The Grocer’s annual ‘Top Products’ feature.
Sarah Davies, Senior Brand Manager for Richmond, comments: “We are thrilled to be bringing back our highly successful TV campaign for Richmond Perfect Bake. It perfectly encapsulates the Richmond brand ethos, bringing families together for evening meals, showing how parents can spend extra time with their children while their ‘no fuss’ dinner is cooking.”
Richmond Perfect Bake is available at select retailers in 410g packs (RSP £2.50). A six pack variant is also now available with an RSP of £2.00.