The Reduced fat Sacla’ Basil Pesto and Reduced fat Sacla’ Sundried Tomato Pesto (190g jar/ RRP £2.49) contain less oil than the original variants, and also have salt content in line with 2017 FSA targets.
Both versions will be available from mid-June in Morrisons, Co-op and Ocado. The launch will be supported by a press and digital campaign.
Reduced fat pesto currently available as part of retailer brand ranges in selected retailers is worth £1.9m (13% of total private label pesto sales) and growing by 29.3% year on year.
Clare Blampied, MD of Sacla’, commented: “At a time of rising popularity for healthier diets and healthier product versions in many categories, we are adding to our portfolio of pesto sauces to ensure we can offer consumers choice – there’s a pesto for everyone.”