Sacla’ Launches Two New Pesto Variants

Sacla’ has announced the launch of two new pesto variants, both of which will be reduced fat versions of its regular products. 

The Reduced fat Sacla’ Basil Pesto and Reduced fat Sacla’ Sundried Tomato Pesto (190g jar/ RRP £2.49) contain less oil than the original variants, and also have salt content in line with 2017 FSA targets.

Both versions will be available from mid-June in Morrisons, Co-op and Ocado.  The launch will be supported by a press and digital campaign.

Reduced fat pesto currently available as part of retailer brand ranges in selected retailers is worth £1.9m (13% of total private label pesto sales) and growing by 29.3% year on year.

Clare Blampied, MD of Sacla’, commented: “At a time of rising popularity for healthier diets and healthier product versions in many categories, we are adding to our portfolio of pesto sauces to ensure we can offer consumers choice – there’s a pesto for everyone.”