The new ‘Key Lime Slime’ Ghostbusters-themed treat is in addition to the existing Twinkies range – Original, Banana and Chocolate. Exclusive to Sainsbury’s, the Limited Edition snack is available in more than 200 stores throughout the UK priced at £3.50 (multipack of 10).
Haris Deane, Innovative Bites’ Brand and Marketing Manager, said, “Just like Twinkies, Ghostbusters has a loyal fan base that has remained passionate for generations, so we wanted to do something special here in the UK to celebrate the new film.”
Twinkies featured in the very first Ghostbusters movie in 1984, when Egon used the golden sponge snack in an analogy to explain psychokinetic energy. Innovative Bites hold the exclusive distribution rights to Twinkies across the UK, and currently supply many of the UK’s leading grocers, high street and online retailers.