SPAR Brand has unveiled its confectionery line-up for Christmas confectionery, with an emphasis more on impulse seasonal lines rather than selection boxes.
This year, the festive impulse confectionery range includes three of its top Christmas sellers – SPAR Santa Claus (150g / RRP £1.50), SPAR Milk Chocolate Gold Coins (75g/RRP 75p), and SPAR Milk Chocolate Medallions (23g/ RRP 50p). The SPAR Brand Christmas confectionery range will be available from 24 October.
To help retailers make the most of these impulse treats, SPAR Brand has created limited edition Christmas packaging to create eye-catching in store theatre and draw attention to seasonal products. There is £335k sales opportunity for retailers on the Christmas packaging lines. The simple design ties in with the PoS for stores over the festive period, to help attract customers’ attention.
Susan Darbyshire, SPAR UK Brand Director, said: “By merchandising festive confectionery products together with other Christmas lines, and creating themed displays, our retailers can signpost to their customers that they can find all the items they need for their Christmas shopping missions.” She added: “Shoppers start looking out for everything they need for the festive season earlier and earlier. That means retailers should also start planning for Christmas with a visible festive confectionery range, as soon as possible – ideally by the end of October.”