SPAR Brand Revamps, Expands Evening Meals Range

SPAR UK is expanding and revamping its evening meals range, which will be accompanied by a new campaign.

In October, SPAR Brand is launching three new ready meals that reflect popular flavours from high street restaurants and pubs, to keep the range modern and relevant.  The meals – Malaysian Butternut Squash Curry, Piri Piri Chicken & Spicy Rice, and Meatball Pasta Bake – are all price-marked at two for £5.

SPAR is also introducing two jacket potato ready meals, with either cheese & beans or chilli (both RRP £2), which are microwaveable in seven minutes.

Additionally, it is refreshing its Italian range with the launch of two new products – Tomato & Mascarpone Sauce, and Garlic & Rosemary Flatbread. In addition to this, the range’s pasta, sauces and garlic breads have had a pack redesign to give them a more natural and rustic look.

Meanwhile, SPAR will launch a new ‘7 Deliciously Easy Meals’ campaign, which will use existing SPAR Brand products to show shoppers that they can get everything they need for dinner – every night of the week. The campaign will include recipe ideas that use products from their local SPAR store.

Susan Darbyshire, SPAR UK Brand Director, said: “We know that meal for tonight shoppers have bigger baskets, spend more and shop more often and we also know they want to spend as little time as possible preparing and cooking. So it’s vital we can offer them a complete meal solution with tasty recipes that take under 30 minutes to cook.”