SPAR UK is set to re-launch its ‘12 Deals of Christmas’ campaign this year, which will run for 12 weeks starting 6 October. The campaign, which ran for the first time in 2015 and was a huge success, offers market leading promotions and money-off deals every week.
Offers will run once again on top brands from suppliers including Smirnoff, Coca-Cola and Budweiser, as well as on Christmas essentials and SPAR Brand’s fantastic award-winning products.
Digital activity to support the promotion will include a dedicated ‘12 Deals’ landing page on the SPAR website, as well as ideas for last minute Christmas recipes and party planning. The website will also feature engaging videos, such as a ‘How-to guides’.
Meanwhile, social media activity will include posts across Facebook, Twitter, Instagram, and to the Christmas section of spar.co.uk. Facebook and Instagram will also feature ads on weeks two, three and four of the campaign. These will champion the products in a modern and simple style and feature brands such as Smirnoff, Coca-Cola, Budweiser and SPAR Brand products.
On SPAR’s in-store radio, there will be a dedicated advert each week for each new deal, as well as Christmas sweepers, reminders, sound effects and classic Christmas tunes. Finally, retailers will receive in-store POS with an advent calendar theme, to create a magical feel to consumers and highlight the new deals every week.