SPAR UK is running a series of weekly promotional deals for shoppers, to help retailers drive sales during key events this year, all supported by a national media programme.
Coming up in August is a burst of weekly deals around the Bank Holiday, which will run from 25 – 31 August. This activity will offer promotions on brands including Stella, Ben & Jerry’s, Coca-Cola, Perlezza Prosecco and Cathedral City.
It will be backed up by SPAR’s Bank HoliYAY media creative, as well as activity on social media, radio and mobile advertising.
Laura McNally, SPAR UK Senior Marketing Manager, said: “This activity focusing on Bank Holidays, Christmas and the New Year, and is set to encourage new shoppers to visit our retailers and existing shoppers to shop with them more often. The Summer Bank HoliYAY campaign also helps amplify our messages and attract shoppers to our stores, including the elusive millennials, who a share of our marketing will target directly”.