SPAR UK is introducing four new wines in time for summer, as part of its drive to keep its wine offer modern and relevant.
The four summer wines include a Provence Rosé (RRP £8; promotional price £7), a Primitivo from Puglia (RRP £7; promotional price £5.50), a Touraine Sauvignon Blanc (RRP £8.50, promotional price £7), and a Spanish Gran Reserva from Valdepeñas (RRP £9; promotional price £6). All the wines will all be phasing into SPAR retailers from July.
The Provence Rosé won a Bronze award at Decanter World Wine awards 2016 (DWWA), and was commended at the 2016 International Wine Challenge (IWC). Primitivo is the third biggest selling wine varietal export from Italy and is in 75% growth in the convenience sector. The wine has already proven its quality, winning a Bronze medal at the 2016 DWWA. The Sauvignon Blanc from Touraine was awarded a Silver medal at the 2016 DWWA and a Bronze at the 2016 IWC. And the Spanish Gran Reserva took a Bronze award at the 2016 DWWA and was commended at 2016 IWC.
Tina Hird, SPAR UK Head of BWS, said: “We are really excited about our new launches, which are all very high quality wines offering great value for money. Sales of wines from France in particular are doing really well”.