The SPAR Prosecco Speciale (RRP £9) will offer shoppers a trade up from SPAR’s successful Perlezza Prosecco. The new wine is packaged in a stylish, flute-shaped bottle to clearly show consumers its more luxury appeal. The Prosecco Speciale will be available from 24 October, and is expected to bring SPAR an extra £350,000 in retail sales.
Cath McIlwham, SPAR UK Head of Brand, said: “As shoppers more frequently trade up to premium products during the festive season – either for themselves or as gifts – the launch of our Prosecco Speciale will come at just the right time. Sales of Prosecco outpace Champagne in the UK, and Prosecco represents 64% of all sparkling wine sales, so we are confident our new launch will tap the trend this festive season.”
McIlwham added: “According to Him! research, 11% of shoppers choose to buy alcohol in a convenience store over the range of other options in the marketplace, and this is growing year on year”. Further, 5% of customers now buy alcohol for gifting in a convenience store.
SPAR will also offer the Perlezza Prosecco and Chocolate Gift Pack (RRP £5), as well seasonal and gifting alcohol lines, from 24 October. Additionally, it has chosen 12 wines that it says “are perfect for Christmas” – Châteauneuf-du-Pape, Les Trois Couronnes, Champagne Marquis Belrive, Valpolicella Ripasso, Chablis, Prosecco Speciale, Provence Rosé, Primitivo, Touraine Sauvignon Blanc, Valdepenas Gran Reserva, Rioja Ursa Maior Reserva, and Sancerre.