Stoats Launches Toasted Oaty Flakes

The Stoats brand has announced the launch of a new line called Toasted Oaty Flakes, launched in response to customer demand for cereal products from the company.

The new line combines 100% wholegrain cereal with premium oats that have been cooked and roasted for extra crunch.  It is initially available in two variants – Original, and Fruit & Nut.

A recent survey of Stoats buyers found that the most important features shoppers looked for in breakfast products were primarily natural ingredients and taste, followed by nutritious ingredients and low sugar.

Tony Stone, MD at Stoats, said: “At Stoats we are listening to consumers and their need for products that tick the boxes of health and wellness, which includes no added sugar, natural protein and wholegrains. This has led to the development of our Toasted Oaty Flakes range, which is perfect for those that love porridge but are looking for alternative cold cereal options from mueslis and granolas.”