Stoats, the Scottish oats company, Stoats, has been announced as the official partner for World Porridge Day 2016, which takes place on 10 October. World Porridge Day supports charity Mary’s Meals, raising awareness of its work and generating funds to feed needy children in schools in Malawi.
Stoats is encouraging people to get involved throughout September and October and pledge support via their social campaign #PorridgeSmiles, to raise a smile and raise funds for Mary’s Meals. The brand is also donating 20% of all online porridge sales throughout September and October.
Stoats is encouraging people to get creative with their porridge toppings, make a smiley face and post a picture on their social channels with the hashtag #PorridgeSmiles as well as texting ‘OATS16 £2’ to 70070 to provide a hungry child with meals in school for a month. People can also have their #PorridgeSmiles photo featured in the World Porridge Day Hall of Fame by emailing firstname.lastname@example.org.
Tony Stone, MD of Stoats, Tony Stone said: “As an oats company, we know a thing or two about porridge so it’s great to be part of the celebration and to be contributing to such a worthwhile cause. … Porridge is a traditional, well-loved national dish in Scotland and this initiative is something that is very close to our hearts.”