Stoats Secures National Listing In Morrisons

Scottish oats company, Stoats, has secured a national listing with Morrisons for its Porridge Oat Bar Multipacks.

The new listing at Morrisons will see the brand’s Raspberry & Honey, Apple & Cinnamon, Blueberry & Honey and Orange & Dark Chocolate Porridge Oat Bar Multipacks being rolled out across 226 Morrisons stores.

The Porridge Oat Bar Multipacks, which experienced an 85% value increase in major multiples in the last year, became available in Morrisons Scottish stores at the end of August with roll out across the rest of the UK stores from 12 September.

Stoats will be supporting the launch of the multipacks within Morrisons stores with sampling and promotional activity, including a nationwide promotional launch at £2 from 12 September to 9 October.

The new Morrisons listing comes after Stoats secured a listing in Co-op Scotland, meaning its products are now available in every major Scottish multiple.

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Managing Director at Stoats, Tony Stone said: “Securing a national listing with Morrisons is a great achievement for us. The multipacks are a perfect addition to the weekly shop and are liked by the whole family so will sit perfectly within Morrisons stores. Morrisons is looking for locally produced, good quality, tasty products that are made using the best natural ingredients and that’s what we’re all about at Stoats.

“Our multipacks satisfy a range of eating occasions including breakfast and snacking. Porridge oat bars are our best selling products and we hope to see this to continue to increase as they become more widely available across the UK.”

Stoats Porridge Oat Bar Multipacks (4x50g) will be available in Morrisons for an RRP of £2.48.

 

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